If you think your Master’s degree and experience alone will translate into landing that great executive job, you will likely find disappointment. Why? Simple - everyone else in the candidate pool has a Master’s degree and experience. You need to stand out from the crowd. How does one do this? By communicating your value proposition. What are you known for? What is your brand? What is your calling card? What measurable results are you known to achieve? These are the questions you must answer and clearly communicate in order to make yourself stand out in a sea of executives.
Don’t make recruiters and hiring managers figure things out on their own - it is up to you to communicate your brand, value, and worth. Don’t assume people read every word of your resume - they likely do not. You must stand out by communicating why you are valuable to an employer
How do you identify your value proposition? Ask others. Read your prior evaluations. Look at results in the following areas: service, quality, people, community, growth, finance. Identify themes in your resume.
Remember- organizations have problems and executives have solutions. Communicate your brand by communicating the types of solutions you’ve solved for your employers.
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