Patient Care Experience Beyond the Medicine

INTEGRATING SUPPORT SERVICES AND FAMILIES FOR PSYCHOSOCIAL CARE.

He is that family member we all know, regrettably often looked upon as bothersome, annoying or cantankerous. Throughout my career in home health, skilled nursing and acute care, these family members are at every level – anywhere that involves caring for vulnerable patients.

One doesn’t even have to be in patient care – simply working in healthcare means each of us will likely deal with these troublesome family members at one time or another.

I was still a teenager when I first encountered “the husband” as we came to know him. Little did I know that those few days with him would have an impact upon my entire future, and that of my very role as a healthcare leader.

Interacting with patients’ families while working both in dietary as a dishwasher/server and facilities as housekeeping/maintenance taught me the importance of both support services and family members within the patient care experience – beyond the medicine. Read Full Article

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A visionary leader is proactive

Reactive vs Proactive Leadership

I do a lot of reading on leadership. About 2 years ago, I read a book in which the author briefly contrasted reactive and proactive leaders. The author said that reactive leader does not seem to anticipate problems and does not see them coming until they are blowing up in his face. The reactive leader is constantly putting out fires. The proactive leader on the other hand sees problems just as they are starting to grow, or even before they begin, and calmly takes quiet and gentle steps to correct and avert so that the conflicts and disruptions are minimized or even completely prevented.

A reactive leader may be confronted with ugly contentions for any combination of the following reasons:

  1. Does not see the problem or consider that it might develop.
  2. Sees the potential problem, but does not want to be bothered over something that “might” happen.
  3. Sees the problem, but is afraid to act.
  4. Created the problem by misguided attempts to solve other problems.
  5. Enjoys contention and creates problems in part to create sparring opportunities or opportunities to assert dominance that are ego driven rather than leadership required.

The proactive leader does as Walter Gretzsky did and skates “to where the puck is going, not where it has been.” He has an eye to future disruptions. He sees the problems and is ready, willing and unafraid to act. He does not shy away from healthy conflict resolution, but prevents or minimizes unhealthy contention within his organization. He may disrupt his organization to move it where it needs to be to survive and thrive, but he will not allow his organization to be disrupted to no purpose.

I recently read an online article that presented reactive and proactive leaders as two equally valid leadership styles.i The reactive leader is presented in this article as strong in the surprise conflict, but weak in anticipatory leadership and the proactive leader as strong in long-range planning, but weak when called upon to “shoot from the hip.” I could not disagree more. A reactive leader is responding to whatever hits him and cannot have a firm hand on the tiller of the organization. For the proactive leader, the ability to extrapolate likely future scenarios and to predict human nature and act with vision and foresight does not make one unable to act upon the present urgencies and emergencies. Indeed, a proactive leader who has an eye to the future will be able to craft acute conflict resolution that is long lasting and strengthening to the organization.

Now, here is the part that stuns me, yet I have seen time and time to be true. This unknown author says that the reactive leader is often seen as the stronger leader, because he is often seen with guns blazing at a terrible dragon he is slaying for the organization, even if he is the one who fed and nurtured that dragon. The proactive leader is too often seen as weak or irrelevant. Why is he even needed? The organization seems to run itself. He often addresses problems discretely allowing key stakeholders to save face in front of the rest of the organization while bringing them effectively back on track. So much of what he does is unseen so it is assumed that it is not happening.

iPROACTIVE OR REACTIVE LEADERSHIP, WHICH IS MOST EFFECTIVE IN THE WORKPLACE? VICKY BAILEY, 2016-12-02

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The Fourth Discipline: Transition Management

Leadership Transformation Series

This is Part 1 of a Four-Part Leadership Transformation Series (LTS).

2012 Womens Olympic Triathlon finish in London - After two hours of racing with the best in the world, what would one or two seconds in transition time have meant for the top three athletes?

Transformation in healthcare is personal: it requires the transformation of health system leaders. This LTS begins to speak to key differences in some of the fundamentals of transformational vs traditional leadership in healthcare.

This article focuses on how the nature of our work is changing.

Many compare the healthcare transformation journey to one of our oldest Olympic sports: “It’s a marathon!” Although this might reflect the persistence, resilience and endurance sentiment, I offer an analogy upgrade from one of our newest Olympic sports: “It’s a triathlon!”

Why?

First, transformation requires mastery of multiple disciplines. We – and our organizations - may have competency in one or two disciplines, but adaptive learning is required to develop and integrate the different and stronger skills needed for next level or breakthrough performance. We cannot count on simply doing more of the same ‘one foot in front of the other’ plodding and grinding to advance our mission – our people are burning out. Unlike in the run or bike, the first triathlon discipline – the swim - does not ask as much of the legs. While the upper body provides most of the forward propulsion, for swim speed it is more important to reduce drag. Drag is not a material factor in running, but it is in running our organizations – and barnacles, barriers and anchors come in many, mostly self-inflicted, forms.( Read Full Article)

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Want to build your culture -- start by sweeping the floor!

Over the years, I’ve heard many stories, inspirational stories on leadership, one of my favorites involves President John F. Kennedy and his first visit to NASA in 1962. As the story goes, the President was touring the facility when he came across a janitor carrying a broom down the same hallway as the touring President. Kennedy, a great lover of people stopped him and asked him what he did for NASA, not missing a beat he replied, “I’m helping to put a man on the moon”.

As I reflect on this, I’m struck by the absolute simplicity of this statement, but also the way it speaks volumes. This individual clearly understood that he was an integral part of the team, no matter what the role. If he did his job well, he contributed to the overall success of the team, engineer, scientist, astronauts etc. His job, although different in almost every way imaginable from his colleagues, still contributed to achieving the overall goal, that of putting a man on the moon. Read Full Article

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Focus on Culture for Patient and Family Care: Beyond the Medicine

As healthcare (including acute care, nursing homes, home health and all downstream providers) moves towards a greater focus on patient/family satisfaction, the model of healthcare must also evolve, for both the government and patients/families will be closely reviewing these in determining healthcare provider(s) of choice. A satisfied patient is a more compliant patient, making for a more engaged patient. Providers at every level must now move beyond the patient centered approach, into an understanding of the patient/family perspective and be willing and able to convert input to action and measurable goals, benefiting staff, patients and families. Read Full Article

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Take your team to first place -- by putting yourself last

Many high performing companies have discovered the value of servant leadership, which simply defined is serving others first. When leaders make this simple, but fundamental mind shift, the culture and the organization will follow as will bottom line results. Employees working under leaders who put their needs first, build self-confidence, make decisions more autonomously, have greater job satisfaction and engagement, and are more likely to practice this same style with their direct reports.

How does servant leadership build organizational and team performance? Read Full Article

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Healthcare Integration: Ship-to-Shore Work and the Ultimate Weapon

Veterans Day reminds me of my father. In WWII, he landed on Omaha Beach on D-Day.

As Steven Ambrose details in his book “D-Day,” the Allies planned the Normandy invasion for three years, but as soon as our troops hit the beaches, the plans went out the window. To the ‘man on the ground,’ NOTHING was as planned. And on the beaches, formal leaders were dead or not available. Survival and progress to save the free world depended on rapid learning and action, i.e., adaptive leadership. Our troops felt empowered to act, German forces felt compelled to wait for Hitler’s direction. The rest of this leadership story, as they say, is history.

Despite asserting to my Dad, in my youth, the growing impact of technology, e.g., pilotless planes, long-range capabilities, etc., he remained convicted of the mantra “the ultimate weapon is the man on the ground.”* My Dad and his colleagues, some of whom made it past D-Day, are heroes. I have since learned that there were others “on the ground” back in the U.S. who heroically enabled these heroes. During the planning for the largest invasion in modern history, a significant challenge was figuring out how to get our troops from ‘ship-to-shore.’ The U.S. federal government knew how make large ships to get our troops across the English Channel, but they could not get our troops to the shore. Enter Andrew Jackson Higgins, who was described by Dwight D. Eisenhower in 1964 as “the man who won the war for us.” (Read Full Article)

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Is it 'Mission Impossible' for healthcare? Why mission-driven leadership is still the answer.

Healthcare has been in a tremendous period of change, mergers, acquisitions, leadership restructures, and new and improved strategic plans and priorities fill the time of most leaders. During this time of change, many leaders may wonder privately, does the mission of this organization still matter? Or is it only about the bottom line?.

When looking at high performing companies outside of healthcare, they all share some things in common, first, they have a clear and well spelled out purpose/mission. This is important so everyone, front line staff to executives can understand the why we are here, and how we will define success. This is not just a feel-good statement, and properly developed and executed this has the potential to pull people forward, especially during uncertain or difficult times. Read Full Article

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Does your new hire have the right stuff? How their personality has a long-term impact on your organization’s bottom line.

In healthcare, how often have you heard this, he/she is a great clinician, but has no personality. Or, take me to hospital A, but if I’m really sick take me to hospital B, this assumes hospital A is the “Nice” hospital but Hospital B is where all the best clinicians work. So, the obvious question is, can’t you have both? Yes, if you select the right people.

In Jim Collins book, “From Good to Great”, he writes, “People are your most important asset,” or rather the right people are. In today’s healthcare market many organizations are making the move from Volume to Value, with Quality being a primary focus, but how do our patients define quality? Sure, having the best possible outcome is right up there, with no medical mistakes or errors please. However, most patients come to our organizations assuming great quality, and value the interaction with their caregivers as high if not higher than any other part of the patient/caregiver interaction. Read Full Article

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Are you holding your team back? Why task-oriented leaders should build their relationship skills to accomplish goals

Task oriented leaders, those using just workplans, measurements, goals, dashboards, etc.… sometimes may be left scratching their heads when their teams do not accomplish their goals, or performance begins to decline without any clear reason as to why.

To motivate your teams, and accomplish your goals, perhaps you would be better served to examine your leadership relationship competencies.

WHAT IS RELATIONSHIP LEADING?

WHAT IS TASK-ORIENTED LEADING?

When determining what leadership style works best for your team, consider the make-up of the team, today’s workforce is motivated much more by team achievement but still values individual recognition. Workers today want to achieve the goal, but want much more flexibility than past generations when it comes to how to achieve that goal. Read Full Article

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New Year’s Resolution: Become A Better Leader!

In all the hustle and bustle of the holiday season, it’s easy to forget that in just a few weeks most of us will be looking at the New Year and a list of resolutions or promises that we have made to ourselves that we hope to accomplish. Some of our old favorites are bound to make the list, lose some weight, exercise, give more to charity, get back in touch with family or old friends.

But what about including in this year’s list the commitment to be a better leader next year?

Research tells us that when we write our goals down, we are far more likely to achieve them, so begin the year by taking a good hard look at what is means to be a leader, remember, you may have the title but being the leader of people requires these fundamental building blocks, can you complete these? Read Full Article

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Congrats you got the job! Read before you sign.

A physician who I greatly admire and respect once took a job as a hospitalist in a small town. She was told that she would have a guaranteed salary. But she did not read the fine print in her employment contract. The guarantee was actually an advance against future production, or collections. She was required to meet a certain level of collections to support her salary. If she did not meet that level of collections, she had to pay back the deficit. There was a hospitalist outside of and competing with her group. One of the emergency department physicians really liked this hospitalist. If he determined that the patient had good insurance, he called the outside hospitalist to do the admission. If he determined that the patient did not have good insurance, he called my friend’s hospitalist group. They were providing a tremendous amount of care to the patients in the hospital. They were just not getting paid. The longer she worked there, the deeper in debt she was getting. One of her partners did the math and simply left. My friend stayed out of a sense of integrity and fairness to give them time to find her replacement. She was not repaid in kind. And who was going to come and take over for such a terrible deal? She ended up in court and had to pay everything that the hospital was demanding of her. The judge said that it was a terrible contract, but a legally binding one and that she was a big girl and should have read the contract. Her partner who left early made the right decision in that she paid much less to the hospital.

When I was in medical school, we had a medical legal course which consisted of about 10 hours of lectures. One of the things that we were told was to read very carefully anything that we put our signature to. We were particularly cautioned to read employment contracts. I have followed this advice, and it has served me very well. I know of some stories where physicians were badly injured for not having read their employment contracts.

The first question is, “Will I be paid as an employee or as a contractor?” If an employee, then the employer pays half of the Social Security and Medicare taxes. If a contractor, then you pay all of the Social Security and Medicare taxes. If paid a salary, you will get a set amount of money, usually every two weeks or every month. Most people who are paid a salary are expected to work significantly more than 40 hours per week, because there is no additional cost to the employer for extra hours that you work. Many job offers will sound like salaried positions, but close examination of the contract will reveal that all or a significant portion of the payment offered is contingent upon one or more performance metrics. These metrics may include collections, relative value units (RVU’s), quality & efficiency. These may be based on individual performance, group performance or some combination of both. Collections is how much was actually paid for the care you delivered. Usually, a percentage of your collections is paid to the group or hospital for overhead. RVU payment is based not on collections, but on billing. This system is often used by organizations that serve the underserved as it encourages physicians to deliver care regardless of an individual’s ability to pay. Increasingly large portions of physicians’ compensation packages are only paid if the individual and/or group meet certain quality and efficiency metrics. Whether you are actually in control of a metric, the manner in which the metric is tracked & calculated and the thresholds to qualify for the metric all can have significant impact on your actual compensation. Benefit packages can also have significant impact.

In such a short article, I cannot tell you everything to look for. I would advise you to look closely at the exit clauses. When you go to work for a new employer, you have great hopes and even expectations that things are going to go very well. But they may not. I heard of a physician who, within two months of joining a new group, learned that his partners were engaged in and engaging him in activity of questionable legality. The exit clauses in his contract were onerous, and it was very costly for him to leave so early. Issues that may hit you with early separation can include repayment of sign-on bonuses, repayment of moving stipends and noncompete clauses. I was once invited to sign a contract that said I could not work for two years in any hospital anywhere in the United States owned by any company or organization that had a contract with this large physician staffing company (which had hospital contracts in many states).

So how do you go about reading an employment contract? Of course, you are not going to receive a copy of the contract until after you have been given an offer of employment. The contract is usually sent as a PDF. You can either print it out and use a highlighter and an ink pen or, if you can get it into an editable format on your computer, you can go through the document using track changes. You are now going to sit down and read every single word of the document: slowly, carefully and thoughtfully. You will go online and look up the definitions of any legal terms that you do not understand. You can write those definitions in the margins. You can make notes about things that you understand and want addressed and about things that you do not understand. After fully digesting the document, you will either decide to walk away from this job or you will think that this might be doable if the potential employer is agreeable to reasonable changes.

If you wish to go forward, you will now hire an experienced physician employment attorney and will send him or her a copy of your highlighted document with all its notations. You will discuss your concerns. Your attorney will review your document and schedule a follow-up discussion. Your attorney may advise you simply to walk away. Or he may give you a list of items that need clarification or correction. Some issues you identify and some of your attorney’s recommendations will be deal breakers meaning either these changes are made, or you refuse the offer of employment. Others may be that it would be nice if you could get them, but are not that important. With the help of your attorney and your spouse or significant other, if there is one, you will formulate a plan for seeking necessary and desired changes in your employment contract that are reasonable and fair to both parties. Your attorney will help you express your concerns in a language that resonates with the attorney working for your potential employer who will have to give the final approval on any changes to the employment contract.

I will walk you through how I approach these negotiations. I schedule a phone meeting with the individual designated by the potential employer to be their face for the negotiations. My tone is very pleasant and reasonable. I start by saying that my wife and I have carefully read the contract. I have sought the advice of a very competent attorney experienced in physician employment contracts. From these discussions, the following concerns have arisen. If the concern is coming from me, I do not hesitate to say so, but I consider it a good strategy to point out when the concern is coming from my wife or from the advice of my attorney. This is called an appeal to higher authority. It may seem like weakness, but it is a very powerful tool. Used properly, it can tremendously strengthen your position as nothing they say to persuade me will have any impact on how my wife feels about it, especially when it is an issue that is recognized as a reasonable concern for the employee’s wife. When appropriate, I ask for clarification of language in the contract rather than outright changes. Everything that I am asking for needs to be laid out in this first meeting. If you keep coming back with new demands, they may tire very quickly and look for another candidate.

You likely will not get everything you ask for. Just make sure that you get everything you need.

You likely will not get everything you ask for. Just make sure that you get everything you need.

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Flexing your anger muscles at work

Early in my career my father shared with me the following advice: “Leave your emotions at home. Do not take your emotions to work.” He was not talking about positive emotions. He was talking about the negative emotions that get so many of us in trouble at work. Chiefly he was talking about anger.

Many people believe that anger is like a boiling, caustic liquid inside of them that can be purged by expressing the anger. They think that they can blow up and “get it out of their system.” But that is not how anger works at all. Anger is like a muscle. The more we express our anger, the stronger it becomes.

Solomon is revered as an extremely wise king. Here is what he had to say about anger. “The discretion of a man defereth his anger; and it is his glory to pass over a transgression.” * “A soft answer turns away wrath: but grievous words stir up anger.” ** “He that is slow to anger is better than the mighty; and he that ruleth his spirit than he that taketh a city.” ***

Ambrose Bierce said, “Speak when you are angry and you will make the best speech you will ever regret.” The regret can be for the harm we have done to others and the harm we have done to ourselves. Anger can do great harm to very important relationships. Sometimes we are able to completely restore the relationship. Sometimes we can only patch it. Sometimes we are left with an irreparable breach. Regardless, our efforts at mitigation may require the expenditure of great effort and political capital.

Our anger can decrease our allies and increase our workplace foes. Whether at work or not, we can never have too many friends and even one enemy is a luxury that we can ill afford. In a large and complex work environment, we may find that we cannot always give everyone everything they want. People may choose to be our enemy in spite of our best efforts. It would be foolish indeed to recruit additional enemies with unbridled, unregulated anger.

On the subject of enemies, I will say that over the years I have had a few people who have chosen to be my enemy. I have never accepted their invitation to join the conflict. When I speak of enemies, I speak of those who bear me ill will, but I am determined to be a friend to all, even those who are my most implacable enemies. I may distance myself from them and take steps to prevent them from injuring me further, but I will not move to injure them out of spite or revenge. It has been said that the best way to destroy an enemy is to turn him into a friend.

Often our anger prompts us to tell people what we think. We would be most foolish to reveal our innermost thoughts to people who are truly our enemies. They have no right to know what we think. Stephen Covey said, “Seek first to understand and then to be understood.” Often our anger is prompted by a distortion in our perception rather than an unacceptable reality. Once we began working off the script of our perception, the victim of our anger will often perceive the barrage as a personal attack, whether it is one or is an attempt to resolve a problem. It is a natural, although often not helpful, response to respond in kind in defense.

Conflict is good. Contention is bad. We do need to resolve conflicts. We do not need to do so in a contentious way that disrupts our organization. I highly recommend the book, Crucial Conversations, for learning how to resolve conflict without contention. This book is so jampacked with valuable knowledge that it should be read, reread and studied to fully master its principles. It has the potential to transform our careers and our personal lives.

Conflict is good. Contention is bad. We do need to resolve conflicts. We do not need to do so in a contentious way that disrupts our organization. I highly recommend the book, Crucial Conversations, for learning how to resolve conflict without contention. This book is so jampacked with valuable knowledge that it should be read, reread and studied to fully master its principles. It has the potential to transform our careers and our personal lives.

* Proverbs 19:11
** Proverbs 15:1
*** Proverbs 16:32

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Where’s your sweet spot? The balance between confidence and arrogance.

Why is it that too much of something becomes a bad thing? We have all heard that phrase, “too much of a good thing.” And while we might not like to admit it, it is true. I have a weakness for sugar, but if I eat it too often, I gain weight. This causes a chain reaction because being fit is also important to me. So, I compensate for this love of sugar by increasing my hours in the gym. As I increase my hours in the gym, I forgo time at home with my wife and family. Life is full of balancing acts like this one.

Another such balancing act is needed between confidence and arrogance. As an executive transition coach, I work with clients on confidence frequently. Although, it should be noted that even though I have been in the healthcare business for 30 years, I can name only 10 people I thought were truly arrogant. Most people in healthcare seem to be somewhat humble, but when that is overstated it too can become a negative.

What is arrogance? Somebody once said to me “confidence becomes arrogance when performance dips.” At what point does confidence become too much? When does arrogance come into play, and how can you strike a balance between the two? The answer lies in humility ...or rather in your ability to be humble.

Urban Dictionary states that, “To be humble is to have a realistic appreciation of your great strengths, but also of your weaknesses.”

Your confidence level is absolutely essential in securing your next position. Sometimes the client is overly afraid of coming across as cocky, other times the client is already so cocky, we have to work on humility and self-awareness. Whatever side of the spectrum the client falls on, we talk about ways to meet in the middle and find their sweet spot.

How to find your confidence sweet spot:

  1. Take an inventory of your professional accomplishments. Be honest with yourself. Be proud of yourself. Self-awareness is the first step in identifying whether you fall on the arrogant or the self-deprecatory side of the spectrum.
  2. Record yourself talking about your accomplishments. Then play it back so you can hear how you are coming across. Does it sound like bragging to you? Or perhaps you are actually downplaying the work you put into a project? Neither scenario is ideal, but if you are able to identify it, you can modify your message and practice a new approach to telling your story. One that is genuine and strikes a healthy balance between what you accomplished, while giving credit where due.
  3. Observe others. Seek out and observe people with the right level of confidence and write down your observations. It always helps in defining what the right level of confidence is for you.
  4. Ask a friend or two to be candid with you. Look at yourself through their eyes. Put your pride to the side and take note of any areas they identify where you could make improvements. This is sometimes very difficult and hard to hear, but if you really listen, it can be invaluable feedback.
  5. Be willing to take responsibility, but not too much. Arrogant people don’t like to take any responsibility, while confident people admit their error, and create an action plan to remedy the error.

Above all, be genuine and honest with not only everyone else, but perhaps most importantly -- to yourself. When you are able to see yourself objectively, both the positive and the negative, then you can speak confidently -- and with the right amount of humility -- during your next interview or conversation with a recruiter.

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Physician Compensation – Value-Based Care Initiatives Bring Disruption

“This article originally appeared on www.stout.com.”

Physician compensation arrangements have changed under constant and fluctuating pressure from the dynamism of the healthcare landscape.

Physician compensation arrangements have evolved during the last two-plus decades. Not only have they changed, but they’ve done so under constant and fluctuating pressure brought on by the dynamism of the healthcare landscape.

In the 1990s, as hospitals gobbled up physician practices with an eye toward managed care, the hospitals generally offered robust salary guarantees. As might be expected, broadly speaking, the health systems began bleeding money from their employed ventures. Health system employment transitioned many of the headaches of private practice management from the physicians to the hospitals and, in many cases, offered providers rich deals with limited downside. (Of course, trading day-to-day management of a practice for employment is a give/get proposition.)

Where once physicians managed their practices to ensure “below the line” profitability (which ostensibly passed through to the shareholders), employment models mitigated the need for physicians to run their practices in a cost-effective manner. Concurrently, these employment models removed worries about things, such as HIPAA, information technology (IT), staffing, medical malpractice costs, rent expense, and revenue cycle (RC) management. Those management headaches were transferred to the hospitals. In many cases, provider production was static or declined theoretically because the physicians were guaranteed incomes regardless of cost drivers.

In the examples below we take a high-level look at compensation shifts for the last two decades.

Figure 1.

1990s Physician Compensation

First, the caveat to this article is that it is, by design, overly simplistic (but directionally accurate). It is built to use bite-sized graphics to display mathematical machinations and convey those to the reader. Actual compensation plan design is complicated with many moving parts.

Preamble aside, as evidenced in Figure 1, let’s assume that Dr. X’s private practice generated $250,000 in revenue (cash accounting). Expenses for the same period were $100,000. That left $150,000 in gross revenue. In the private practice setting, money not spent running the practice drops to the bottom line and the shareholders. In this case, Dr. X, as noted in the Private Practice column above, had gross revenues of $150,000, so he paid himself a salary of $150,000. (If he had shaved $50,000 in expenses, he otherwise may have paid himself an additional $50,000 or a salary of $200,000.)

Now let's say that Dr. X has grown disenchanted with day-to-day management of running a medical practice. He simply wants to practice medicine. Fast forward to when Dr. X becomes employed by Hospital Y. We’ll suggest that Dr. X is an internal medicine provider and Hospital Y is growing its internal medicine base. The hospital guarantees that Dr. X will make $300,000 per year. However, as indicated under the Employment column in Figure 1, Dr. X generates no more revenue and his expenses are static. Removing his guaranteed compensation leaves the system $150,000 in the red for Dr. X (otherwise known as “subsidizing” the physician).

After rivers of red ink, in the late '90s, many systems divested medical clinics, creating a period of detente. However, in the 2000s, the acquisition game began anew. Medicare’s reimbursement cuts to many specialties on in-office procedures (such as imaging) essentially flipped the economics of the medical practices. For those practices that were greatly impacted (with high Medicare populations) and that may have been poorly managed (e.g. inflated expenses), the loss of revenue shrinking the delta of profitability drove many providers to the relative protection of the health systems.

2000s and the wRVU model

In the 2000s, systems that acquired physicians took a decidedly different tack toward the compensation conundrum. In lieu of a big guarantee, health systems began to reward physicians for the work performed. While not perfect, the work relative value unit (wRVU) compensation models provided a means of objectively rewarding providers for “working.” That simply translated into more work, more pay; less work, less pay. This offered systems some downside protection for reduced physician productivity. (Concomitant with the wRVU productivity model are inherent downsides.)

Many newly crafted compensation plans, whether stepped/tiered threshold models or cash/wRVU payments, were deployed.

Figure 2

2000s Physician Compensation

Physician plans began compensating, either in whole or part, based on the individual provider’s productivity to stimulate providers with financial upside, should they hit productivity goals. It should be noted that these models generally do not account for revenues collected per wRVU, purely the production side. For instance, in Figure 2, if we pay Dr. X $25/wRVU and we only collect $20/wRVU, we are decidedly underwater from the get-go exclusive of our cost structure within the health system. It is incumbent on the system to tactically manage its revenue cycle to ensure maximum collections of money due the system.

Figure 3

2000s Physician Compensation

In Figure 3, Dr. X is generating $750,000. The cost to run his practice is $250,000. (Exclude accrual accounting from the equation – for example’s sake, this is collected money.) Dr. X is guaranteed a small base ($75,000) and is paid $25/wRVU. Generating 10,000 wRVUs, Dr. X has added another $250,000 to his compensation for total physician compensation of $325,000. Reducing the gross revenue by the provider compensation leaves a profit of $175,000 (most systems “subsidize” employed providers).

Many of these models, in some form or another, exist today, holdovers that are fairly easy to understand and implement. Some private practices have even deployed these models in an attempt to motivate providers and enable them to choose their workload while clearly understanding how that might impact them.

Enter the Value Era

Many health systems and hospitals are contemplating changing their compensation structures, disrupting current paradigms regarding physician pay by embedding components addressing rules from Medicare Access and CHIP Reauthorization Act of 2015 (MACRA) and its associated component pieces of the new Merit Based Incentive Payments System (MIPS) and alternative payment models (APMs) into compensation plan design.

Systems with employed physicians who are not knee-deep in MIPS or APMs begin with one foot in hole. However, forward-thinking systems are beginning to evaluate how to incent physicians, marrying behavior with quality and efficiency as well as production.

As “pay for value” continues to evolve, compensation models must necessarily change to consider the value of care delivery. This creates a fine balance of quality care delivery while understanding that patient volume loads (and compensating for the same) may not soon recede. As these compensation plans evolve, systems must make sure that plans pass fair market value (FMV) review to ensure that the system is not overpaying the provider, which may draw the ire of the federal government.

We stipulate that this is not a cut-and-dried situation. This is a hypothetical example delineating the modus of compensation plan design, in broad strokes. Of course, systems will continue to reward for volume but also place a measurable value on quality and efficiency, driving the compensation to realize the value care models. That is, physicians will receive a component piece of their compensation based on care delivery, as evidenced in Figure 4.

Figure 4

Physician Compensation Incentive Package

As noted, this exercise isn’t intended to indicate how the system is making less money in Figure 4 than Figure 2 (as the data are fictive). It is simply a graphic to offer an examination of how physician compensation is being contemplated and evolving.

Using our Dr. X example, Hospital Y is deep into MIPS and has determined that its efforts require physician input into quality improvement. In Figure 4, Dr. X retains his nominal base pay and his wRVU production compensation that he had established in Figure 2. Additionally, the system crafted an “efficiency goal” defined as aiding in the reduction of 5% of controllable costs, which would add $25,000 to Dr. X’s compensation if he meets all of the requirements. The system also created a “quality” component of four disease states (ostensibly all valued at $10,000 each) for another $40,000 in potential compensation. These pieces must be measurable and “valued” and cannot be subjective in nature. As an aside, we advocate for a strong physician advisory committee (PAC). A PAC can advise and consent on the development of compensation programs and can assist the health system in determining clinical aspects of care delivery that can be managed and measured to improve quality and value outcomes.

Combining Dr. X’s incentives, we see that he generated $315,000 in incentives to tie in to his base of $75,000. Presuming that his gross revenue (the system is collecting $75/wRVU) is $750,000, removing expenses and MD compensation, the system realizes a $110,000 profit on Dr. X. (Again, as noted in the “2000s” example, most systems subsidize their physician practices/clinics.) The key, too, is ensuring that the “at risk” money (e.g. incentives) is priced at FMV rates and is robust enough to positively impact the physician’s behavior (e.g. production, an eye toward quality and efficiency, etc.)

Realizing the established efficiency and quality goals divined by the health system (with physician executive input) assists the system in moving forward with its goals to meet (or exceed) MIPS goals. The system correlates its efficiency and quality components by specialty to align with MIPS, ensuring that it receives the increased reimbursements two years hence (e.g. 2017 data impacts reimbursements for 2019, 2018 data impacts reimbursements for 2020, and so on).

As evidenced in Figure 5, most of Dr. X’s compensation is currently driven by his production. But that may shift as care value is measured, monitored, reported, and reimbursements are more closely aligned with quality of care. The crux of evolving compensation models revolves around the idea that compensation and quality will be woven into a tight tapestry where, at some point, there may exist a shift of a greater level of compensation from production to quality.

Figure 5

Compensation Percentage Allocation

Compensation plans must be carefully built with diligence then tested for FMV considerations. The models within a health system should be as consistent as possible so that there is little variation among system employees. This also renders compensation plans easier to manage.

As with most things in healthcare, there is no one right answer. Even in provider compensation, some things are local.

* To read more about Stout’s experience and how we provided a 15 to 1 return on a client’s initial investment by helping them improve on their revenuecycle, download our case study now.

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Attention hiring managers and recruiters -- do all unemployed job candidates have performance issues?

Over the past 20+ years, I’ve worked with hundreds of healthcare professionals in various stages of career transition. Sometimes they seek out my company’s services, striving to move up the ladder or switch career direction. Other times they are introduced to us via their former employer as part of a severance package or just after they were terminated. It’s the latter of these two scenarios that I want to address.

It is very easy to assume when someone is terminated or unemployed it is entirely their fault. Perhaps they did not perform to company standards, or maybe they did something wrong, right? This is, of course, always a possibility. However, years of experience has shown me this is very often not the case.

Top four reasons for unemployment:

  • Performance Issue - They did not meet the expectations/goals set when hired into that role. Many times personal issues cause the performance issue, especially if the employee had been in the role many years and the issue arose unexpectedly.
  • Politics - They did not “play the game” correctly or at all. Many high performing executives, experts in their fields, have found themselves “gainfully unemployed” due to not having navigated the political waters within their organization well. In other words, they found themselves on the wrong side of an influential person or persons.
  • Business Decision - In healthcare, with the many mergers and acquisitions occurring, it is quite possible that someone is let go because their team happened to be on the acquired side and the purchasing organization’s team makes a number of executive positions redundant.
  • Relational - If you haven’t developed a strong relationship with your boss or other key stakeholders, you may find yourself without a job. For example, one individual we worked with thought they had a fairly good relationship with their boss, but may not have spent enough time focusing on or cultivating it, because when the company reorganized the region, it created a job duplication with their job and a person from another region. The other person had formed a deeper relationship with their boss, therefore they were out.

Don’t make assumptions that unemployment is always a performance issue. To do so blinds you to really great candidates. A lot of highly qualified and specialized talent is displaced due to number two, three and four on the list – politics, business and relational decisions. I urge you to take a closer look at the applicants who are “gainfully unemployed” and really assess them based on their qualifications and accomplishments. Take the time to ask them what their story is, and really listen to what they tell you. More often than not, you will be glad you did and be able to bring exceptional talent to your client or organization.

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Spender or Maker. Which kind of healthcare marketer are you?

Photo courtesy of toolstotal.com.

I was recently speaking with a hospital CEO about his views on marketing, and he said “You know, there are two types of marketers – those that spend money and those that make money. I prefer the latter.” Good point, of course. We should all fall into the “maker” category. How can you make sure you do?

Four ways to avoid being categorized as a “spender”:

  • Make data-driven decisions. There’s no better way to position yourself as a maker than using data to determine where and how to best utilize your marketing resources. Data can make the difference between doing what the “loudest voice in the room” blindly dictates and truly pinpointing the way you as a marketer can bring in volume and the best payer mix. Also, use data to set attainable goals—how much volume is realistic to anticipate, and in what timeframe? If stealing market share is necessary, where will it come from and how much? Which leads to my next point.
  • Track everything against goal. Once you’ve used data to identify your best course of action and set goals for your marketing effort, track everything. Everything. In addition to volume and market share (which can take a good bit of time to actually gather), key performance indicators (KPIs) can quickly tell you how well your conversion funnel is performing. Calls, clicks, form fills, online appointments, and other KPIs are absolutely essential to watch closely during the course of your campaign. This also allows you to adjust as needed if the funnel is not converting as well as anticipated.
  • Use a CRM platform. If you’re one of the last marketing leaders out there without a CRM platform, get one. Now. I’m not recommending one over the others; there are several really good CRMs out there. It all comes down to the quality of your account team, in my experience, so demand the best. It can really make a difference in how well you and your team use the technology behind CRM to create vey effective, very efficient campaigns. And, you can show your results from a data-driven perspective. Which again leads to my next point.
  • Report your results. How will others know you’re a maker—not a spender—if you don’t share your results? The key is to make your reporting format as easy to understand as possible. Infographics are always king, but also have the hard data available for those who prefer it. And do this on a regular basis. Share it more frequently with senior leaders and don’t forget to let other levels of the organization know how well their marketing dollars are working for them. Because you’re a maker.
  • I hope these tips are helpful to you in either affirming what you’re already doing or giving you some things to consider working into your marketing program. It can be easy for marketing to be left out of C-suite discussions, and it’s so critical that we’re there so we can provide our best service to the organization. Spenders don’t get a seat at the table. Makers do.

    Read other posts by Janice:

    Process Transformation: a Way to Reduce Cost, Improve Quality, etc. etc. etc.

    Your Healthcare Marketing Plan: What’s Missing?

    Connect with us on LinkedIn, join our Active Network Program and look at the other areas of connection we offer.

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    Your Healthcare Marketing Plan: What’s Missing?

    Everyone knows that the foundation of a good healthcare marketing plan is a focus on where an organization is trying to maintain and grow market share, and where the opportunities lie for expanding reach and volume. And, hopefully, it is based on a solid strategic plan with immediate and long-term goals. But often, there are a number of key sections that are left out—overlooked elements that can move a good marketing plan to excellence, taking advantage of all the layers of outreach in a healthcare marketer’s virtual toolkit. I offer six to consider below.

    Six Sections Often Left Out of a Healthcare Marketing Plan

    1. Internal Communications. First off, internal audiences can help reinforce your key messages and themes. But only if you take the time to engage them. Employees, physicians, and volunteers want to “get it” and be included. Include a section that focuses on doing just that.
    2. Media Relations. Why not strategically incorporate earned media into your plan to help reinforce your key themes in an instantly credible way? Take control of your media outreach so that it supports what you’re working to achieve through paid channels.
    3. Community Outreach and Sponsorships. Your organization probably does a lot to give back to the community and support important local initiatives. Some of this can be incorporated into your plan to support service line and program messaging. Think about how to promote your outreach while promoting your key marketing goals, without being too self-serving. It can be very powerful.
    4. Payer Strategy. Healthcare marketers don’t often think about payers, but we should. As the major conduit for reimbursement, you want payers to know your organization has a positive reputation and strong consumer demand. This can be leveraged during contract negotiations. Consider how to target payers with your messaging in ways that are relevant and memorable.
    5. Niche Targeting. Depending on your market, you may have the opportunity to message to a number of cultural niche audiences—Hispanic, African American, Asian, etc. Where appropriate, in-language marketing can be very favorably received. Experiential marketing can be incorporated to engage these audiences in ways that are meaningful to them, bringing them closer to your brand.
    6. Consumer Engagement. Lastly, think of how you can engage consumers when they aren’t in need of your services. Done well, these efforts can actually build your brand much more effectively than a multi-media service line or image campaign. Think of how you can interact with consumers in ways that support your brand and provide value—outside the typical provider-patient relationship.

    Take out your marketing plan and reflect on whether any of these sections are missing, and how you might incorporate them to bring greater value to your organization. As marketers, that’s our responsibility. I’d love to hear from you on how you utilize these ideas, as well as any additional thoughts you might have.

    Read other posts by Janice:

    Process Transformation: a Way to Reduce Cost, Improve Quality, etc. etc. etc.

    Your Healthcare Marketing Plan: What’s Missing?

    Connect with us on LinkedIn, join our Active Network Program and look at the other areas of connection we offer.

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    Process Transformation – A Way to Reduce Cost, Improve Quality, Etc., Etc., Etc.

    “Gary Skarke is an expert in the area of transformation. His company’s success, for the most part, has been outside of healthcare but has touched healthcare on a small scale. As we all know, healthcare is going through a significant transformation and most of what he will share in the article below aligns well with what is happening in the healthcare industry today."

    This is the third article in a series of articles focusing on the many types of transformation his company has helped other organizations navigate successfully and how these same situations are occurring within healthcare today.” – Jim Wiederhold

    Click here to read the first and second article.

    Process transformation focuses on making major changes to the activities and tasks (the how) by which the organization delivers its products and/or services. A core process (i.e., one that adds value to the customer) might be inquiry to order, order to cash, or product line development. Tools used to transform processes frequently includes business process reengineering, process redesign, Six Sigma, Lean or other quality related tools.

    A global software manufacturer reduced the cost to process a customer order from $800 to $125. Sales reps saved an average of two hours a week (7% improvement) contacting customers by phone. The CEO said, “Sales reps tell me the time they used to spend putting together sales forecasts now spend that time on strategies to make that forecast a reality.” Initially, the client was frustrated because they spent several months analyzing the “as is” order process and the team was totally unmotivated. Their over analysis was paralyzing them. They quickly re-energized when they shifted to redesigning the “to be” process.

    In healthcare, organizations are compelled to improve their treatments, eliminate non, value-added tasks, reduce wait time and cost, treat more patients -- while improving quality and patient outcomes. Such dramatic improvements can generally only be achieved and sustained with a rigorous and aggressive process improvement effort.

    Connect with us on LinkedIn, join our Active Network Program and look at the other areas of connection we offer.

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    Three Reasons Why Healthcare Marketing is Different

    In this time of ever-intensified focus on consumerism in marketing and the comparative lack of it in healthcare, hiring managers sometimes think of recruiting marketing executives outside of the industry to fill healthcare marketing roles. They want to bring learnings in from other industries, like hospitality, financial institutions, and retail – which is a great idea. However, I would suggest hiring an excellent healthcare marketing leader who understands this notion and can reach out to SMEs in other industries for insights and advice, then bring that intel back to the healthcare system and incorporate it strategically.

    Why? Because healthcare marketing is different. How? Read on.

    1. Physicians. While the marketing programs for most industries focus on either B2B or B2C, and others a combination of both, healthcare includes those plus a couple more: B2P (P=physicians) and P2P. Physicians are the actual conduit for the work. Without them, hospitals, ERs, surgery centers, and even other physicians can’t survive. While healthcare marketers must focus attention on consumers and employers, they must also be savvy in understanding how and when to promote physicians (within regulatory guidelines – which are tangled), as well as how and when to market to them for referral purposes. There are a lot of audiences, layers, and regulations.
    2. Payers. While physicians are the conduits for the work, payers are the conduit for reimbursement, in most cases – not the consumer or the employer. This adds another audience to consider from a reputation and consumer demand perspective. And there are different types of payers – governmental and commercial – with different outlooks and expectations, to some degree. So while we’re targeting consumers, employers, and physicians we must keep in mind that one of our goals is to be on the top of the heap in terms of positive reputation and consumer preference – from a payer’s perspective. There’s a lot more than marketing that makes that happen, but marketers need to message around this – very strategically.
    3. Long tail sales cycle. Patience is a virtue, and it’s absolutely essential in healthcare marketing. While retail marketers know immediately if their latest marketing effort is working, healthcare marketers usually don’t. We can watch KPIs like click throughs, calls, form fills and the like, but the actual medical procedure typically takes weeks or even months to occur. This would frustrate marketers who don’t understand the healthcare sales cycle. It’s important to understand this on the front end of a marketing effort so that appropriate expectations can be set, and accurate forecasting can be done.

    For those reasons, leaders should focus on finding healthcare marketing experts who understand the importance of looking at other industries for ideas, and also deeply understand the nuances of the industry. It is possible to find a marketer who can bridge the gap, but it is rare. More often it becomes a costly experiment that can set the organization back. And no one wants that! Be smart. There are some very talented healthcare marketing leaders out there who get it.

    Connect with us on LinkedIn, join our Active Network Program and look at the other areas of connection we offer.

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